The year 2019 holds a unique significance for DASONG. After 25 years of development and two years of brand image upgrades starting in 2017, what new image and strategy will DASONG present at this year’s SinoCorrugated Expo?
DASONG’s Brand Mascot Makes a Grand Debut
On April 8, the 2019 SinoCorrugated exhibition officially opened at the Shanghai New International Expo Center. As one of the exhibitors, Dasong made a stunning appearance under the theme “ALWAYS NEAR, ALWAYS READY – We’re Right Beside You.” At 10:30 a.m., the company held a brand mascot launch ceremony at the exhibition site. DASONG’s Marketing Director Wu Xiaochuan, Overseas Department General Manager Ma Peixin, EMEA Sales Director İlker Argüç, along with customers, agents, and major industry media from around the world, attended this highly anticipated event.
The event opened with a vibrant Latin dance performance, marking the official start of the launch ceremony. Mr. Wu welcomed the guests with a speech. He said:
“Thank you all for taking time out of your busy schedules to join us today for the unveiling of DASONG’s new brand image. Over the past 25 years, we have focused all our efforts on one thing — the R&D and innovation of corrugating rolls. This remains our core strength and the foundation of our market presence.”
Moving forward, branding, customer service, and global expansion are the key strategic directions for DASONG. In recent years, the company has continued to improve its overseas market layout, and the newly built factory began operation last year. DASONG will keep striving to create decisive advantages for customers and become their most trusted partner.
Global Brand Strategy: Service at Your Doorstep
Next, Mr. Ma, General Manager of the Overseas Department, introduced DASONG’s international marketing strategy and explained the concept behind the newly launched brand mascot, Rocky.
“Dasong is dedicated to crafting powerful ‘hearts’ for high-speed corrugated lines, standing firm through craftsmanship, product quality, and innovation. Our theme, ‘We’re Right Beside You,’ reflects our future focus on branding, service, and global reach – and the rationale behind our new IP.”
Rocky, a majestic adult lion, symbolizes strength, courage, and unstoppable power. With a calm and commanding presence, this lion embodies DASONG’s commitment to quality and precision, while also representing its leadership and innovative role in the industry.
During the unveiling ceremony, the three company executives activated the launch mechanism, officially revealing the new mascot to the world. Rocky, whose design cleverly mimics the shape of a corrugating roll, is a charismatic cartoon character created in-house by DASONG. Making his debut, Rocky’s cute appearance attracted many domestic and international visitors to stop by and take photos.
Captivating Performances: Dasong Steals the Spotlight
Brand Evolution: Building Dreams for a Century
The IP launch signifies Dasong’s strategic brand elevation and heralds its global market vision. Having climbed steadily through 25 years of growth, Dasong now looks ahead to deeper international partnerships. Together with global allies, Dasong will journey forward, building dreams for the next century.
